PHOTOCULL — TERMS OF SERVICE

Last updated: August 11, 2025

These Terms of Service ("Terms") govern your access to and use of PhotoCull, a photo-management product offered by Novasas ("Novasas", "we", "us", or "our"). By accessing or using PhotoCull (the "Service"), you accept and agree to be bound by these Terms. If you do not agree, do not use the Service.

1. Parties / Contact

These Terms are between you ("you", "User") and Novasas.

Company address: [insert full company address here].

Company registration number: [insert registration number].

For privacy and data requests: privacy@novasas.ch.

For other inquiries: privacy@novasas.ch.

2. Definitions

Service / PhotoCull:
the web application, APIs, mobile or desktop apps, and related services provided by Novasas at photocull.com or other endpoints.
Content:
photographs, image files, metadata, captions, tags, comments and other data you upload or generate through the Service.
Smart Insights:
an opt-in AI image analysis feature that may transmit images or derived data to third-party AI providers (e.g., Microsoft Azure Computer Vision) for processing.
Sub-Processor:
any third party engaged by Novasas to process personal data on its behalf (examples include Stripe, Supabase, Microsoft Azure).

3. Acceptance of Terms; Changes

By creating an account, uploading Content, enabling features (including Smart Insights), or otherwise using the Service you accept these Terms and the Privacy Policy. We may modify these Terms at any time; material changes affecting paid users will be notified at least thirty (30) days before they take effect. Continued use after notice constitutes acceptance of the updated Terms.

4. Eligibility; Account Responsibility

You represent and warrant that you are at least 16 years old (or older if required under local law) and have legal capacity to enter into binding contracts. If you do not satisfy these requirements, do not use the Service.

You are responsible for maintaining the confidentiality of your account credentials and for all activities under your account. Notify Novasas promptly of any unauthorized use.

5. User Content — Ownership and Rights

You retain all right, title and interest in and to the Content you upload. Novasas does not claim ownership of your Content.

By uploading Content you grant Novasas a worldwide, non-exclusive, royalty-free, transferable license to store, cache, display, transmit, index, analyze (only if you opt in to Smart Insights), and otherwise process your Content for the purpose of providing the Service (including backup and disaster recovery). This license ends when you delete the Content, subject to any retention required by law or permitted in our backup and disaster recovery procedures.

6. Representations and Warranties Regarding Content

By uploading Content you represent and warrant that:

  • a) you own the Content or have all necessary rights, licenses, consents and permissions to grant the rights and licenses in these Terms;
  • b) the Content and its processing by Novasas will not violate applicable laws, privacy or publicity rights, intellectual property rights or third-party contractual rights; and
  • c) you will not upload Content that is unlawful, pornographic, exploitative of minors, hateful, defamatory, or otherwise prohibited by these Terms.

7. Smart Insights — Explicit Opt-In AI Image Analysis (Microsoft Azure and other providers)

7.1 Opt-In & Consent

Smart Insights is strictly opt-in. You must explicitly enable Smart Insights for specific images or projects before any image is transmitted for AI analysis. By enabling Smart Insights you give Novasas permission to transmit selected images and derived data to third-party AI providers (including Microsoft Azure Computer Vision) for the express purpose of providing Smart Insights.

7.2 What is transmitted & processing

Transmitted data may include the original image, generated thumbnails, and derived metadata (labels, categories, OCR text if any). Processing is performed by the third-party provider according to their policies and the agreements between Novasas and that provider. Microsoft documents that its Image Analysis services process images in real time and do not retain input images or results after processing in typical configurations — see Microsoft's Image Analysis privacy documentation for details.

7.3 Ability to revoke

You may disable Smart Insights at any time in account settings to prevent future transmissions. Disabling Smart Insights does not automatically delete previously generated AI analysis results — see the Data Retention clause.

7.4 Limitation of liability re third-party processors

Novasas will take commercially reasonable steps to use reputable AI providers. However, Novasas is not responsible or liable for the data handling, privacy practices, or security of third-party AI providers beyond the terms of our contracts with them to the extent permitted by applicable law. See the Data Processing and Sub-Processors clauses for more detail.

8. Data Protection, DPA, Sub-Processors & Cross-Border Transfers

8.1 Controller / Processor roles

Depending on the relationship and the specific processing, Novasas may act as a controller or processor for personal data. For customers who are controllers and require a processor arrangement (e.g., enterprise customers), Novasas will enter a Data Processing Addendum (DPA) in accordance with GDPR Article 28 upon request. Article 28 sets out mandatory clauses required of processors.

8.2 Sub-Processors

Novasas uses subprocessors to provide and operate the Service. Typical subprocessors include, without limitation: Microsoft Azure (AI and compute), Supabase (storage/database), Stripe (payments). A current list of Sub-Processors is maintained at [link to current sub-processor list] and will be updated when new subprocessors are added. Customers will be notified in accordance with the DPA and may have the right to object to new subprocessors as provided in the DPA.

8.3 Cross-border transfers

Where personal data is transferred outside the EEA, Novasas relies on appropriate transfer mechanisms such as the EU Standard Contractual Clauses (SCCs) or other lawful mechanisms.

9. Privacy & Security Measures

Novasas implements reasonable technical and organizational measures designed to protect Content and personal data (including encryption in transit, access controls, logging, and vulnerability management). Novasas uses industry standard security practices but cannot guarantee absolute security. You should maintain backups of any Content you cannot afford to lose.

10. Data Subject Rights & How to Exercise Them

Subject to verification, users may exercise applicable rights under data protection laws (including access, rectification, erasure, restriction, portability, and objection). To exercise your rights, contact privacy@novasas.ch. Novasas will respond within applicable statutory timeframes and may require identity verification to prevent fraudulent requests.

11. Data Breaches & Notification

If Novasas becomes aware of a personal data breach likely to result in a risk to individuals' rights and freedoms, Novasas will notify the competent supervisory authority and affected data subjects as required by applicable law — for example, GDPR requires notification to the supervisory authority without undue delay, and where feasible within 72 hours after becoming aware of the breach.

12. Permitted and Prohibited Uses

You may use the Service for lawful personal or business purposes consistent with these Terms and the Acceptable Use Policy. You must not upload Content or use the Service to store, transmit, or distribute unlawful content (including CSAM), infringing content, malware, or content that violates privacy, publicity or other third-party rights. Novasas may suspend or terminate accounts that violate these Terms and will cooperate with law enforcement as required.

13. Payments, Subscriptions, Trials, and Refunds

Payment processing is performed via third-party payment processors (e.g., Stripe). You authorize Novasas to charge your chosen payment method for subscription fees and taxes.

Subscriptions renew automatically until cancelled. Cancelling stops future renewals; access continues until the end of the paid period.

Generally, fees are non-refundable due to the immediate provisioning of services. Refunds may be issued for billing errors or where otherwise required by applicable law or by specific agreement.

14. Retention, Backups, and Deletion

User control

You may delete Content or your account at any time using account settings. Deletion requests will be processed promptly; however, Novasas may retain backup copies and log entries for a reasonable period for recovery, fraud prevention, and legal compliance.

Retention policy

Active user Content is retained while the account is active. Inactive accounts may be archived or deleted after [insert inactivity period, e.g., 12 months] in accordance with the retention policy published at [link to retention policy].

15. Copyright, Takedown Procedure & Repeat Infringers

If you believe Content on the Service infringes your copyright, send a notice to privacy@novasas.ch with: (i) identification of the copyrighted work; (ii) location of the allegedly infringing material; (iii) your contact details; (iv) a statement under penalty of perjury that the information is accurate and that you are authorized to act; and (v) your signature. Novasas will respond promptly and may remove or disable access to the Content. Users who repeatedly infringe copyrights may have their accounts terminated.

16. Indemnification

You agree to indemnify, defend and hold Novasas and its officers, directors, employees, agents and affiliates harmless from and against any claims, liabilities, damages, losses, costs and expenses (including reasonable attorneys' fees) arising out of or in connection with: (a) your Content; (b) your use of the Service in violation of these Terms; (c) your breach of representations, warranties or obligations under these Terms.

17. Limitation of Liability; Disclaimer of Warranties

17.1 Disclaimer

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, TO THE FULLEST EXTENT PERMITTED BY LAW. NOVASAS DISCLAIMS ALL WARRANTIES, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

17.2 Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, NOVASAS' AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE WILL NOT EXCEED €100 (ONE HUNDRED EUROS) OR THE AMOUNT YOU PAID NOVASAS IN THE 12 MONTHS PRECEDING THE CLAIM, WHICHEVER IS GREATER. NOVASAS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL OR PUNITIVE DAMAGES (INCLUDING LOSS OF PROFITS OR REVENUE, LOSS OF DATA, OR BUSINESS INTERRUPTION), EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THIS LIMITATION DOES NOT APPLY WHERE PROHIBITED BY LAW OR IN CASES OF GROSS NEGLIGENCE OR WILLFUL MISCONDUCT.

18. Termination; Suspension

Novasas may suspend or terminate access to the Service for users who violate these Terms, for non-payment, or for technical or security reasons. You may delete your account at any time. Termination does not relieve you of any payment obligations incurred prior to termination.

19. Governing Law; Dispute Resolution; Jurisdiction

These Terms are governed by the substantive law of Germany, without regard to conflict of law principles. For disputes involving amounts over €5,000, the courts of Germany shall have exclusive jurisdiction. For disputes below that amount, the parties will first attempt mediation; either party may pursue other remedies as applicable. To the extent permitted by law, class actions and representative actions are waived.

20. Force Majeure

Novasas will not be liable for delays or failures in performance resulting from acts beyond its reasonable control (e.g., natural disasters, war, terrorism, internet outages, third-party service failures).

21. Notices

Notices to you may be provided via email, in-app messaging, or posted on the Service. Notices to Novasas should be sent to privacy@novasas.ch (for privacy/data matters) or to the company address provided in Section 1 for other legal notices.

22. Miscellaneous

Entire Agreement

These Terms (including our Privacy Policy and any order or DPA you sign) constitute the entire agreement between you and Novasas regarding the Service.

Severability

If any provision is found invalid or unenforceable, the remainder will remain effective.

Assignment

You may not assign these Terms without Novasas' prior written consent. Novasas may assign its rights and obligations.

No waiver

Failure to enforce a right does not constitute a waiver.

23. Sub-Processor Addendum (Short Form)

Novasas will maintain a current list of Sub-Processors and provide notice of additions. Where required by law or contract, Novasas will provide an appropriate DPA and will flow down processor obligations to Sub-Processors.

24. Contact

For privacy or data protection requests, email: privacy@novasas.ch.

For legal inquiries: privacy@novasas.ch.

These Terms are effective as of August 11, 2025 and have been created in accordance with German and EU law.

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